Leadership

"Leadership is a series of behaviors rather than a role for heroes." - Margaret Wheatley

LaSheita Portrait LaSheita Sayer —
Principal, Chief Marketing Officer

LaSheita Sayer's knowledge, expertise and passion converge in her roles as Principal and Chief Marketing Officer of ZoZo Group LLC. She has more than 20 years of experience in marketing communications and project management, and built an equally talented and diverse creative team for public outreach, involvement and relations for publicly funded construction projects, as well as marketing projects for law firms.


About our CMO at ZoZo

A graduate of University of Colorado School of Business, Sayer earned her degree in marketing and international business and has specialized training in strategic planning, project management, crisis communication, public speaking and internet marketing. She serves as public information officer on highway constuction projects, with the Colorado Department of Transportation (CDOT).

Sayer is a member of the Society for Marketing Professional Services (SMPS), She serves on the Specification Review Committee for the Colorado Contractors Association (CCA), The Colorado Black Chamber of Commerce's - Black Construction Group, and International Erosion Control Association (IECA) and has worked with the Business Marketing Association (BMA) and Legal Marketing Association (LMA) in the past.

Sayer also was integral in creating a local chapter of the Search Engine Marketing Professionals Organization (SEMPO), an organization that brought together marketing and SEO professionals for the first time. Through SEMPO, professionals shared and learned from each others experiences, victories and failures in the industry to raise the competitive standard.

Also important to Sayer is Colorado's small business community and is active in Denver's Historic Five Points District. She has been a guest speaker on Denver's KLDC Radio Business show and with the African American Leadership Institute (AALI) as a marketing communications professional. She has presented to attorney members of the Colorado Bar Association on ethical marketing for attorneys and volunteers with the American Civil Liberties Union (ACLU) and its activities with the youth in Denver, Colorado.


Articles

Women in Business Aurora Sentinal, August 2005

Alumna Overcomes Fear Finds Flexibility
University of Colorado at Denver


14th Street Journal, Spring 2007

Attorney Marketing Strategies in a DownTurn - LawWeek Colorado, Spring 2009