ZoZoSEO

At ZoZo Group we do SEO we call it … ZoZoSEO.

Research confirms that over 90% of Internet users use search engines, such as Google™, Yahoo™ & MSN™, to find products, services or information. Research also clearly demonstrates that if your website isn't found within the first three pages (top 10 to 30) search results, it simply will not be found. Instead, potential customers will find your competitors.

SEO Tips

ZoZo SEO (Search Engine Optimization) tips for websites to rank higher on search engines

Use of Keywords for SEO

1. Repeating a keyword or key phrase in your meta tags is not necessary. The search robot crawling your page will determining the relevance of a keyword based on how many times it is present and where it is present.

2. Don't include a keyword or key phrase in your meta tags that is not present on that page. Keywords reinforce the content of the page. If you do a search engines may define this practice as spam and lower the rank of your page accordingly.

3. Stay away from keywords that could brand you as an adult site and drive away business. These keywords are not only profane words but potentially related words like 'exotic'.

4. Remove 'stop' words in your keywords meta tags. Stop words such as “he, his, she, her, I, they, it, this, of, at, on, in, that, the, a, and, are, is, as, be, for, from, to, was, similar words. These are typically ignored by the spiders and are a waste of space in your keyword tags

Content for good SEO

Write good content and avoid hidden Text - Don't attempt to up keyword counts on your page by hiding them in tiny text, hidden fields, a background with the same color as the text or anything else that could be perceived as 'sneaky'. The robots/spiders crawling the web are sophisticated and understand these attempts.

ZoZo SEO Link Practices

5. Don't exclusively use JavaScript links. Spiders cannot crawl links in Java Script. If you want to provide Java Script links you should also include links to the same content on standard links in an appropriate place on your page.

6. Avoid Link farms - Don't link with 'free-for-all' sites. Having your link listed on a page with little content but many links is bad. Search engines are marking these sites as link farms and 'spam' sites. Your presence on these sites could influence their opinion of your site as well.

Site Structure for SEO

7. Apply your “i-includes” with caution. This implies one is using the same tags for each and every page in your site. But every page is not exactly the same. Using unique tags containing relevant keywords for the web page will benefit your rankings in a crawler's view.

8. Don't use page redirects. Anything that takes a customer to another page without an action on their part can be viewed negatively by a search engine. Some of these techniques are the use of META refresh tags, JavaScript and CGI scripts.

Working with the search engines for SEO

9. Do not submit the same page more than once on the same day to the same search engine. Also, Do not submit more than the allowed number of pages per engine per engine defined time frame.

10. Keep up to date on each engine's rules. Engines vary in their rules on submissions and these rules could change.

11. Find out create and submit the right site maps for the search engines your audience uses most. They are not all the same. And they are a big help.

11. Take the strain out of your SEO project, engage the ZoZo Group. We do SEO that you way you can stay focused on other parts of your business.

To find out more about ZoZoSEO, ZoZo Group's Search Engine Optimization services contact us by phone at 720.949.2020

ZoZoSEO Services include:

• Content Consulting
• SEO Competitive Analysis Reporting
• Keyword Research and Selection
• Natural Linking Program Development
• Meta Tag Development & Implementation
• Search Engine Submission
• Strategic Directory Listing

ZoZoSEM Services include:

We offer professional internet marketing services tailored to fit your needs and achieve your marketing objectives. Our internet marketing services include SEO, web analytics, landing page creation, link development and PPC campaign management. Our PPC management experience and training include Google™, Yahoo! ™and Ask ™.